Image by Lina Trochez

About The Biz Lab

We help entrepreneurs develop capabilities to translate ideas into sustainable commercial reality

Doing something new in business involves risk. You may risk losing time, money, talent or even opportunities.  


We recognise that embarking on a new venture requires some extent of trial and error.  However, trial and error does not mean random experimentation.  There is method behind the madness.

At The Biz Lab, we want to help you reduce the risk of navigating unchartered terrains by enabling you to experiment systematically. 

Using our tried and tested methodologies, you will be able to shorten your time to achieve success and also sustain the momentum for change.

We will enable you to find the answers for yourself.  We want you to be empowered to chart and confidently navigate the unexplored terrains ahead.

 
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Hi! I'm Dr YONG Hsin Ning

How It All Started

Some call it a mid-life crisis.

It all started when I wanted to find something that fulfilled my personal and professional aspirations, but I didn’t know what I was looking for.  The search for the elusive ‘thing’ led me to leave the corporate world after 20 years and took a leap of faith into the unfamiliar territories of academia and entrepreneurship. 

 
Image by Markus Spiske

The Initial Journey

As a first-time entrepreneur, I felt ill-equipped to run a business.  There were times where I felt overwhelmed with anxiety because I didn’t know whether I was doing the right things (or doing things right). 


As such, I invested an immense amount of money, time and energy into learning the secrets behind starting and sustaining successful businesses.  I sought out business mentors who were experts in their trade and spent significant resources to experiment the newly acquired knowledge on my business.   

 
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Finding My Purpose

By leveraging upon my unique roles as an entrepreneur and an educator in applied learning, I was able to structure these insights into a systematic approach for entrepreneurs and businesses to translate a business concept into viable commercial reality. 

This approach is simple and easy to apply to most businesses.  I have used variations of this approach to develop and deliver programmes that enable >500 undergraduates and entrepreneurs with little experience to deliver robust business plans in a very short time. 


Many of these ideas have been translated into viable commercial initiatives by the entrepreneurs and businesses.    

 
Image by Shannon McLaughlin

Helping You To Find Yours

Starting your own business is having the privilege to create your version of utopia.  

In this utopia, you will fulfill your personal aspirations and the world becomes a better place because of what you do.

I can help you create that utopia.

Drop me a note and we'll take it from there!